This project develops an advertising campaign for ROVE, translating the brand identity into a communication concept rooted in movement, direction, and personal journeys within the city. Journey explores how young urban individuals navigate space, choices, and identity, turning everyday movement into a statement of purpose.
Project Title: ROVE
Client: -
Street poster — key visual advertising campaign for ROVE
Street poster — campaign variation
Street poster - Urban placement
Billboard — urban placement
Billboard - large scale urban placement